Ecommerce specialist and marketing professional
Over 5 years of experience in optimizing landing pages, driving SEO traffic, implementing A/B testing and making data informed decisions
With a bachelor's degree in marketing, I've developed a strong understanding of how to interpret data through analytics and use that knowledge to drive data-informed decisions.
What motivates me in the field of ecommerce is seeing how users interact and making it easier. Allowing users to express intuition creates efficient design that drives users to come back.
A thoughtful landing page designed to engage teachers and drive purchases of kits that inspire play-based learning.
Leveraged user behavior to optimize a low-performing STEM landing page, resulting in a high SEO ranking on Google.
Applied user research data to build an intuitive profile page for viewing user statistics.
Helping users recognize, diagnose and recover from errors.
Shopify, Wordpress, Squarespace
Figma, Canva
Google Analytics, KPIs, Klaviyo
HTML, CSS, Javascript, Shopify Liquid