Project
Kodo Kids STEM
Redesigned the STEM landing page to improve search visibility, reduce bounce rate, and increase purchase conversions through more relevant content, refreshed visuals, and an optimized user journey.
SEO
Visibility and relevance
Engagement
Lower bounce rate
Conversion
Increase purchases
Project summary
At Kodo Kids, I audited the STEM page, which had a high bounce rate. Even though the page had a really cool cover image, it wasn't converting into sales. The conclusion at Kodo was that “STEM” wasn't a successful word for them, but I pursuaded them to let me investigate further. I used A/B testing to improve functionality, which dramatically increased conversion from 0% to 5%. Now this STEM page not only converts people into first-time users, it's also the most profitable page for Google Ads.
Role
Data analysis, A/B testing
Tools
Figma, GA4, Search Console
Timeline
4 months
Outcome
Goals deliveredA refreshed landing page that feels brighter and more cohesive while supporting stronger SEO signals and a clearer conversion flow from hero to CTA.
Average order value
$30 → $400
Removed accessories and replaced with curated STEM products
