Project
Teaching Strategies Landing Page
A thoughtful landing page redesigned to engage teachers and drive purchases of kits that inspire play-based learning.
Project
A thoughtful landing page redesigned to engage teachers and drive purchases of kits that inspire play-based learning.
Project summary
Landing page refreshThe original Teaching Strategies landing page felt dated and fragmented. I redesigned the experience to create a brighter visual language, tighter content hierarchy, and a clearer conversion path while strengthening SEO and functionality throughout the page.
Role
UX/UI, Web Design, SEO
Team
Solo designer
Timeline
2 Weeks
Teaching Strategies Redesign
Below shows the before and after of the redesign and additional sections added.
1. Landing page header
Old vs. New
Details of Changes
2. Landing page conversion center
Old vs. New
Details of Changes
3. Landing page Video
Old vs. New
Details of Changes
Additional Feature
Exploratory Map
Additional Feature
CTA Button
Additional Feature
Brand Validation
A refreshed landing page that feels brighter and more cohesive while supporting stronger SEO signals and a clearer conversion flow from hero to CTA.
Average order quantity
2 → 10
Average products per order
Conversion rate
0% → 5%
Landing page conversion rate increased
Landing page → product CTR
7% → 24%
CTR to product pages increased
