About Kathleen
I'm an e-commerce strategist based in Denver with a background in website management and data-informed marketing. I connect research, analytics, and design to build clear interfaces that perform.
With a bachelor's degree in marketing, I learned to translate analytics into human-friendly experiences. Every insight becomes a chance to guide someone toward the right product, the right message, and the right moment.
What motivates me in e-commerce is the quiet joy of removing friction. Thoughtful navigation, clean layouts, and a spark of personality help users feel confident enough to return.
Today
Aligning brand voice, SEO strategy, and conversion optimization to keep storefronts thriving.
Last few years
Built landing pages, ran A/B tests, and partnered with creative teams to refine brand stories.
Origin
Studied marketing strategy while building a foundation in analysis, storytelling, and customer empathy.
Navigation, layout, and product discovery that feel effortless and inviting.
Keyword strategy that sounds human and supports long-term organic growth.
A/B experiments that make every update feel intentional and measurable.
A quick snapshot of what I'm into right now.
